If you have a website, your web designer has probably advised you to add video. But, you may wonder why it really matters and how video helps your website. Aside from the obvious benefits of online video, you should know that one of the side effects of video is a higher ranking on Google and other search engines.
Why Does Video Matter?
Video is the most effective engagement tool you can use on your site. When people are watching a video, they tend to stay on your website longer. If they stay longer, that tells the search engines there’s something good going on here. Click on the video below to learn more. Donna Davis, the owner of Pro Video Talent and the founder of the Atlanta Internet Video Marketing Association, explains why video matters.