Getting New Leads And Closing Them
What is lead generation infrastructure?
Within the scope of direct marketing strategy, lead generation describes the process of stimulating and capturing interest in a product or service for the purpose of increasing sales.
For most companies, finding potential customers and successfully reaching them is a long and difficult process. Lead generation combines the marketing actions businesses can take to create and build interest in a product or service to generate new customers. Technologically based marketing actions that rely on computer programs, database collection and the internet to find and contact potential customers are the foundation of lead generation infrastructure solutions. However, lead generation can also mean direct contact through cold calling or events where sales representatives rouse interest and convert prospective customers into viable leads through face to face interactions.
Lead generation infrastructures are an example of SaaS (Software as a Service) which provides an API to automate the process of generating leads. The final result is a qualified and organized database of prospects (leads) that your business can use to target your message.
Automation can simplify the direct marketing actions of your business and allow you to focus your attention on less repetitive tasks. Using an email finder guarantees you a sustainable stream of prospects to contact everyday and automated contact forms then allow you to identify which customers are the best to present your final sales pitch to. As these technological processes change the marketing landscape, many marketing traditionalists may not have heard of these new approaches. Cutting-edge technology is making it possible to expand your customer base, multiply your growth and do so in a way that differentiates you from your competition.
What are the advantages?
There are many different strategic directions to go with digital and direct marketing options. Lead generation infrastructure which automates the tedious processes involved makes your outbound marketing significantly more efficient, at an affordable price.
When it comes to budget concerns email marketing is by far the cheapest direct marketing method. Although it has a low conversion rate, it has the highest return on investment available. There are many ways to increase the conversion rate and when you consider the expanded capabilities possible with lead generation SaaS, it’s clear that this option gives you the most bang for your buck! Email marketing is an effective way to enhance traffic, visibility and sales which is why this approach boasts the highest ROI compared to all other (much more expensive) methods.
The use of a lead generation infrastructure is a good way to guarantee a reliable and continuous stream of new leads for your company! Make the best use of your valuable time by automating the most tedious and repetitive tasks!
How does it work?
The advanced search features available within the lead generation infrastructures allows you to compile mass lists of contacts that fit your unique requirements. The large lists are highly targeted so with each entry you increase your chances of contacting interested customers and converting them into viable leads.
“You can build massive, precisely targeted lists in only a few days” – Mathieu Picard, CEO of Anyleads.
Lead generation infrastructure is also very useful for B2B businesses who wish to target their prospects through their professional email addresses. Most of the time the relevant information (emails, names, job titles and position etc) is gathered through data available on social media networks but by searching the name of the company or the domain of its website the software can also find employee emails to include in the database.
Trustworthy lead generation infrastructure:
Anyleads is a good example of a lead generation infrastructure that provides trustworthy services to customers all over the world. Anyleads uses back-end technology to mine data and compile highly targeted databases of contacts and an integrated API crawls, extracts and verifies the email addresses of your prospects. Additionally, an integrated CRM allows you to launch drip mailing campaigns with powerful retargeting and funnel generation.
Create your account at anyleads.com and start automating your sales today!
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You have the lead, what’s the next step?
Now that you have the leads, you may want to consider how your approach will stand out. One thing you might consider is a video link within your email. Perhaps, you lead your prospects to a page on your website with a video that introduces them to your company or perhaps it’s a video that may help your prospect in his or her industry. Emails with video links have a higher click through rate. According to SalesForce.com, video in your email increase your click-though rate by up to 300% and reduces your unsubscribe rate by up to 75%. If you are interested in having a professionally produced video for your website and email marketing, consider www.ProVideoTalent.com, a company that allows you to select professional spokespeople, including former CNN anchors. Your video will include your message, your graphics, and your images. The company has a turn around time of approximately two weeks.
We get this question a lot from people. They want video, but they know it’s expensive. No matter the size and budget of a company, video is a necessity if you want to get seen online and if you want to communicate what your company does and what makes you different. Here are a few suggestions if you don’t have the budget for a custom video.
- Consider a template video. These videos are well produced and inexpensive. Since you are simply changing the information, including your phone number and website and using some of your own images, it’s very affordable to create a quality video.
- If you can create a custom video, consider writing your own script. A short well produced video is much better than a long low quality video. So, I suggest a 30 second to one minute video. Bring or email all your images and your script and work with your video production company to find either voice over talent or on camera talent for the video. If your video can be enhanced with stock video or photos, consider that option as well.
- If you can’t afford any video production, simply find some videos that you think will be helpful to your customers that are already on the web and ask the producer if you can license the use of their video on your website.Here’s some advice from Donna Davis, the president of Pro Video Talent.
If you have a website, your web designer has probably advised you to add video. But, you may wonder why it really matters and how video helps your website. Aside from the obvious benefits of online video, you should know that one of the side effects of video is a higher ranking on Google and other search engines.
Why Does Video Matter?
Video is the most effective engagement tool you can use on your site. When people are watching a video, they tend to stay on your website longer. If they stay longer, that tells the search engines there’s something good going on here. Click on the video below to learn more. Donna Davis, the owner of Pro Video Talent and the founder of the Atlanta Internet Video Marketing Association, explains why video matters.